Put up brings its cereals exterior the breakfast bowl

jzdumJanuary 12, 2021

LAKEVILLE, MINN. — Put up Holdings, Inc. is bringing its cereal to a unique daypart with the launch of Put up Cereal Snacks. New Cocoa Pebbles Crisps, Fruity Pebbles Crisps, Honeycomb Large Bites and Chocolate Honeycomb Large Bites function the identical flavors as their breakfast cereal counterparts however are available in bigger, extra transportable and snackable types.

The Pebbles Crisps snacks are in regards to the measurement of a potato chip and are gluten-free, Put up mentioned, whereas the Honeycomb Large Bites are about twice as large as the unique cereal form. All 4 varieties can be found in a 6-oz.multi-serve, resealable pouch.

Based on latest analysis from Mintel, practically 40% of shoppers say they eat cereal as a snack, and 13% report consuming cereal on the go,” mentioned Tara LaFerla, model supervisor of portfolio innovation at Put up Shopper Manufacturers. “We developed our new Pebbles Crisps and Honeycomb Large Bites to make it even simpler for individuals to take pleasure in their favourite cereals anyplace and any time of day. Our new cereal snacks have large taste and large crunch in a ‘no mess’ type that oldsters and children will love.”

Put up Cereal Snacks can be found within the cereal aisle at grocery shops nationwide for a instructed retail value of $3.99.

Put up is the newest cereal maker to reformat its cereal as snacks to increase its merchandise into extra consumption events. In December 2020, Normal Mills, Inc. launched Remix Snacking Mixes in three flavors: cinnamon vanilla with Cinnamon Toast Crunch and Vanilla Chex cereal, Golden Grahams S’mores with Golden Grahams and Cocoa Puffs cereal, and chocolate caramel with Chocolate Toast Crunch and Vanilla Chex cereal. In April 2020, Kellogg Co. debuted Kellogg’s Jumbo Snax in 4 varieties: Froot Loops, Apple Jacks, Corn Pops and Frosted Flakes-inspired Tiger Paws. FBN

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